What’s my story?

I’m Blake Noble, and as long as I can recall I’ve harboured an immense interest in all things road transport, and more so a fascination with what’s moving where, how, and why.

After a 15-year career within a family business in the medical device industry and time spent working in an independent business advisory capacity, I had a short but life-changing stint at the University of Michigan. Following this, in 2015, I took the leap and pursued that passion for transport, purchasing Transcon Warkworth, a 45-year-old provincial transport operation based just north of Auckland.

My (very) hands-on experience with Transcon saw me acquire a business with great bones, excellent regional focus, some very longstanding customer relationships, and a legacy on which to build and develop.

What I also found was a business in need of some new energy, a technology overhaul, a brand in need of a reboot, and a general refocusing of its trajectory.

With a strong business development and systems background, considerable use of these skills went into shaping an optimised, tech-heavy, customer-focused, and agile road-freighting machine that prided itself on the highest levels of customer service and satisfaction (as validated by ongoing customer surveys). I’ve got plenty of bumps and bruises from the trials and tribulations of the journey and work on the premise that if you never try, you’ll never know!

The ability to provide more than a simple A-to-B service to our diverse customer group was what got me out of bed every day; knowing that our team played a critical part in getting our customers’ product to market, be that across the region, or across the globe, is something I remain extremely proud of.

After eleven years at the wheel, I sold Transcon through a trade sale in early 2026, confident it’s in good hands for its next chapter.

Pushing further into road transport, early in 2022 I became a director of Halls Group, a large nationwide cold chain logistics provider. I’ve also spent the last 2 years sitting on the Inviol advisory board, a company doing remarkable things with AI and workplace safety.

It’s the interactions with great provincial New Zealand businesses that fuel my desire to work alongside the owners & operators of other provincial transport businesses wanting to push the bounds and proactively develop and grow (or recalibrate) their organisations.

Beyond my business interests, I’m a keen advocate for the road transport industry (you can read about some of these activities here) and volunteer in several community programmes, with a particular focus on youth learning and development via the First Foundation and Young Enterprise.

Over and out,

Please get in touch with me here - I'd love to hear more about your operation and how I might be able to assist.